BOWIE, Md. (Dec. 12, 2016) — The Tire Industry Association (TIA) is launching its Automotive Social Portal (ASP) in conjunction with the Automotive Marketing Foundation (AMF), TIA announced Dec. 12.
The ASP, which will go online in the first quarter of 2017, will provide a cloud-based infrastructure that allows TIA and other content providers to create and distribute consumer educational content and information about national, state and regional governmental issues through the dealer network to consumers, TIA said.
The ASP will have multiple levels of participation in the portals that populate dealer social network sites, including Facebook, Twitter and Linked-in, with pertinent content all from a single dashboard, according to the association.
"We are excited to partner with the Automotive Marketing Association to deliver this powerful social communications tool to the tire and auto service aftermarket," TIA Executive Vice President Roy Littlefield said.
The ASP will be free to all independent tire dealers in North American, TIA said.