DIAMOND BAR, Calif. (Dec. 6, 2016) — Applications are now available for automotive aftermarket industry leaders wishing to host a seminar during the 2017 Specialty Equipment Market Association (SEMA) Show, taking place Oct. 31 through Nov. 3, 2017, in Las Vegas.
The association said it is especially interested in speakers with experience in marketing and sales, customer service, business management, automotive trends, social media and vehicle customization. SEMA added its educational seminars make up “an essential component” of the show, which attracts more than 140,000 industry professionals annually.
“The SEMA Show is about helping businesses succeed, and a big part of that is providing participants with information that will help their businesses,” said Peter MacGillivray, SEMA vice president of communications and events. “The seminars give SEMA Show participants greater return on their investment and an opportunity to learn about better ways to do business.”
The SEMA Show education program typically includes more than five dozen sessions addressing a variety of topics related to business practices. In 2017, the program will emphasize issues that “are of greatest concern to businesses in the automotive aftermarket,” show runners said.
Topics of interest include:
- How Yelp has changed the trust landscape in business;
- The automotive industry in five years;
- Hire and retain social employees;
- Vehicle building and fabrication;
- Business technology and applications to advance business;
- Practical solutions for small businesses;
- What is next in social media marketing; and
- Bookkeeping and payroll.
All interested speakers should be able to focus on industry issues rather than a specific company position or agenda.
Applications for speaker submissions are available at www.sema.org/speakers until Feb. 20, and speaker entries will be answered by no later than April 20.
For more details, contact Zane Clark, SEMA's senior director of education, at [email protected] or by phone at 909-978-6743.