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December 07, 2016 01:00 AM

Sears intros DieHard maintenance plans

Tire Business Staff
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    HOFFMAN ESTATES, Ill. (Dec. 7, 2016) — Sears Holdings Corp.'s Sears Auto Center business unit has introduced, through its DieHard automotive battery brand, DieHard Edge Maintenance Plans and the DieHard 360° vehicle assessment service.

    According to Sears, the new services are designed to “provide peace of mind and protect drivers' investments in their vehicles.”

    “Your vehicle is one of the largest investments you'll make, second only to buying a home,” Brian Kaner, president of Sears Auto, said. “That's why it's so important to take care of it through regular maintenance.”

    Sears Auto's new maintenance plans provide up to 36 months or 45,000 miles of covered maintenance locked in at the company's current discounted prices, offering a savings range from 25 to 40 percent on regular retail prices.

    Three plans are available:

    Brian Kaner, head of Sears Holdings Corp.'s automotive business.

    • Basic ($299.99 with conventional oil change/$599.99 with synthetic): Includes tire rotations; cabin and engine air filter replacement; performance snapshot, featuring a computerized diagnostics check and comprehensive visual inspection of key vehicle components; and brake evaluation.
    • Premium ($699.99/$999.99): Includes all features of the basic plan, plus battery replacement; steering and suspension evaluation; alignment; and brakes, including pads, shoes and labor.
    • Elite ($1,099.99/$1,399.99): Includes all basic and premium plan services, plus tire replacement and installation.

    All plans are subject to applicable tax, Sears Auto said.

    The company also has added road-hazard protection, which entitles the purchaser to repair or replacement of a covered tire that becomes unserviceable due to road hazards. Sears Road Hazard Plus is a separate coverage issued by Sears when a tire is replaced under the DieHard Edge Elite Plan, Sears Auto said.

     

    The new DieHard 360° vehicle assessment is a 120-point vehicle inspection offered exclusively at Sears Auto Center locations. It is regularly priced at $99.99, but is available at an introductory price of $49.99.

    “The DieHard 360° vehicle assessment enables you to sell or buy a used vehicle in a safe meeting place and receive an unbiased, third-party evaluation,” he said.

    “With DieHard 360°, we've established a partnership with both CARFAX and SiriusXM, so our customers will receive a full report and a two-month SiriusXM subscription, which provide added value, security and entertainment.”

    Other features of the service include: a performance snapshot with computerized diagnostics check and comprehensive visual inspection; DieHard service electrical system check; brake evaluation; steering and suspension evaluation; tire rotation; air conditioning system check; and exhaust evaluation.

    For more information on the new plans and services, visit searsauto.com.

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