LOS ANGELES (Dec. 5, 2016) — Pirelli Tire North America L.L.C.'s journey to becoming more American — which started this year with an overture to the muscle car crowd — will take a decidedly light-truck-oriented turn next year, PTNA CEO and Chairman Pierluigi Dinelli told Tire Business recently.
Looking to grab a larger share of the light truck/SUV tire market, Pirelli will roll out a pair of North American-exclusive aftermarket products — including its first true all-terrain tire — next year, Mr. Dinelli said during the recent Los Angeles Auto Show.
- This article appears in the Dec. 5 print edition of Tire Business.
The new tires are the Scorpion A/T Plus and Scorpion Zero A/S Plus, which together will cover up to 95 percent of their targeted market segments, Mr. Dinelli said.
Pirelli expects to roll out the Scorpion A/T Plus in the second half of 2017 in a range of 18- to 22-inch sizes, Mr. Dinelli said, while the Scorpion Zero A/S Plus should be available by the second quarter in 20 sizes.