ATLANTA (Dec. 2, 2016) — Kumho Tire USA Inc. is expanding its multi-year partnership deal with the National Basketball Association (NBA) to include courtside advertising and hospitality possibilities with eight NBA teams.
The expanded deal is in addition to Kumho's recent deals with the Atlanta Hawks and the Charlotte Hornets to become those teams' official tire.
The expanded partnerships for courtside and backboard stanchion advertising are with the Boston Celtics, Chicago Bulls, Dallas Mavericks, Los Angeles Clippers, Miami Heat, New Orleans Pelicans, Phoenix Suns and San Antonio Spurs, Kumho said.
Courtside signage “perfectly complements” Kumho's official tire status with the NBA, said Harry Choi, CEO and president, Kumho Tire USA.
“Adding courtside and stanchion advertising allows for an increased game presence in targeted markets, increasing our overall brand awareness throughout the league.”
The NBA recently extended Kumho's marketing partnership with the league, originally struck in 2014, for three more years.
The package, developed with the assistance of ANC Marketing, is highlighted by TV-visible signage, increasing brand awareness during live game action, replays and throughout highlights, social media and digital outlets, Kumho said.
“Courtside signage will expand Kumho Tires' brand within multiple targeted markets through ongoing exposure over the course of the season,” said John Obropta, vice president, ANC Marketing.
“ANC's network of local signage inventory will enhance the company's successful league-wide sponsorship and the growing popularity of the NBA to further establish Kumho Tire within the marketplace.”
ANC Marketing is a division of PUrachase, N.Y.-based ANC Sports Enterprises L.L.C., which describes itself as a turnkey technology service provider, specializing in integrating multimedia systems into stadiums, entertainment facilities, transportation hubs and retail venues throughout North America. The company said it works with 14 Major League Baseball teams and 17 NBA teams.