BRUSSELS (Dec. 1, 2016) — Bridgestone Europe is raising prices for passenger car and motorcycle tires by up to 3 percent, effective Jan. 1, while increasing costs of truck and bus tires by an average of 1 percent on Dec. 1.
The increases, Bridgestone said, reflect the company's “growing investment in people, technology and the ongoing program for the introduction of new value products across the Bridgestone Group.”
The revisions are non-linear and vary across the different product ranges.
“We are planning to keep enhancing the Bridgestone brand and product power while remaining competitive in the markets we serve,” said Laurent Dartoux, senior vice president, sales and marketing.
In the European market, Mr. Dartoux added, “the best approach for us has been multi-faceted investment to improve the value of our product line to the tire users.”
This story first appeared on the website of European Rubber Journal, a United Kingdom-based sister publication of Tire Business.