GREENVILLE, S.C. (Nov. 29, 2016) — Michelin North America Inc. has suspended its OnSite mobile retail tire purchasing/installation pilot program, which it launched in the Raleigh-Durham, N.C., market in August 2015.
Designed to enable consumers to buy tires online or by phone and have them installed at a time and location of their choice, the program was “one of several concepts” developed as part of Michelin's global R&D group to “identify and test new business models,” the tire maker said at the time the program launched.
A Michelin spokesperson said that while the company has decided to suspend the program after a year, “we will continue to evaluate future possibilities, as the test revealed a number of interesting options.”