Mann+Hummel Group has launched the PurolatorTECH professional-grade filter program designed for the vehicle service professional.
PurolatorTECH, the latest offering from the newly repositioned and re-vamped Purolator brand, will offer OE-quality products at competitive pricing with comprehensive coverage within the oil, air and cabin air filter lines, the firm said.
To support the launch of the new line, the company has released the 2016/17 PurolatorTECH Filter Catalog, which provides a comprehensive listing of filters available for markets in the U.S., Canada and Mexico. The catalog is available in tri-lingual print and online versions, and includes a buyer's guide, competitive interchange and a hotline directory in addition to the application listings by vehicle year, make and model, covering the last 20 years.
PurolatorTECH oil filters offer 96.5 percent dirt removal, rugged internal construction, an anti-drainback valve to protect against dry starts and coverage for nearly all vehicles in operation, the company said.
The expanded line of air filters is designed to ensure maximum airflow, high efficiency and increased engine performance, offering more than 97 percent of VIO coverage, the company said. PurolatorTECH cabin air filters are available in particulate or carbon depending on OE configuration, with more than 95 percent VIO coverage.
"PurolatorTECH represents our renewed effort to provide vehicle service professionals with trusted, reliable and premium performance products to strengthen their business," said Kevin O'Dowd, global director of product and brand marketing for the automotive aftermarket for Mann+Hummel Purolator Filters L.L.C.
"We can now provide our traditional channel partners with the opportunity to fully leverage the strength of our Purolator product programs and marketing support."
For more information, visit www.pureoil.com or www.mann-hummel.com.