ATLANTA (Nov. 17, 2016) — Kumho Tire USA Inc. has secured partnership deals with the Atlanta Hawks and Charlotte Hornets making Kumho the official tire of both National Basketball Association teams and the exclusive partner of the Hornets in the tire maker category.
The agreements partner Kumho — which last year relocated its headquarters to Atlanta — with the two NBA franchises closest to its new home market of Atlanta.
The agreement with the Hawks provides for co-branding through the team's in-arena, television and radio assets as well as the creation of exclusive digital content focused on the Hawks' away-game schedule, featuring game recaps and unique stories around Hawks road trips all season, Kumho said.
The partnership with the Hornets provides Kumho Tire with a portfolio of “value-driven” assets and unique opportunities that will help support its brand development growth and goals.
Kumho also is the official tire of the NBA and NBA Development League and the presenting sponsor of the 2017 NBA Development League All-Star Game.