Cottman video series earns ad award

HORSHAM, Pa. (Nov. 14, 2016) — An advertising industry collaboration has honored Cottman Transmission and Total Auto Care with a Summit International Marketing Effectiveness Award for its Cottman Man Educational Video Series.

The Cottman video series earned a Summit Platinum Award, which recognizes outstanding marketing efforts to change, influence, or reinforce a target audience's knowledge, attitudes or beliefs, Cottman said.

The videos provide tips on topics relating to car care, such how to address annual car service needs, routine maintenance and road trip precautions. Each of the animated videos is 55 seconds or less in length and includes easy-to-follow guidelines that help viewers confidently care fore their vehicles.

“We are honored to receive such a prestigious designation for our Cottman Man Educational Video Series,” Derik Beck, vice president of digital marketing for Cottman Transmission, said in a news release.

“We understand that not all of our guests have the time to bring their car into our shops for every issue. We decided to educate them whether the problem is small or serious. To be recognized for this additional outreach brings pride to our entire team.”

Cottman Transmission was among 6 percent of the 1,100 award submissions from around the world that earned the recognition.

“Distinguishing between creativity and effectiveness is a difficult task, so winning a Summit MEA is a significant achievement,” Jocelyn Luciano, executive director for the Summit International Awards, said in a statement

“The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”

Prior to the Summit MEA recognition, the Cottman Man Educational Video Series was lauded by the Web Marketing Association's 2016 “Internet Advertising Competition,” which recognizes excellence in online advertising through online ads, videos, mobile, newsletter, email and social media.

Horsham-based Cottman Transmission specializes in complete transmission service, brakes, suspension and air conditioning. It has 55 franchised locations in 21 states.

SCA judges hail from global advertising agencies of varying sizes, the organization said. Entries are judged against other submissions in their category instead of compared to an arbitrary standard.

Submissions are judged on strength of concept, quality of execution and ability to persuade. The awards employs blind judging: company names are withheld.