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November 11, 2016 01:00 AM

Love's Travel Stops opens 400th store

Tire Business Staff
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    SOUTH HOLLAND, Ill. (Nov. 11, 2016) — Truck stop chain Love's Travel Stops & Country Stores has expanded its network of locations to 400 nationwide with the opening of its 37th store in 2016, in South Holland.

    Located at Exit 73B along Interstate 94 south of Chicago, the location features 88 truck-parking spaces, a Love's Truck Tire Care facility, seven showers and other driver services as well as a Hardee's restaurant. The new location is Love's 12th in Illinois.“We've come a long way from our first filling station in Oklahoma in 1964, to now having more than 400 stores in 40 states,” said Greg Love, the Oklahoma City-based company's co-CEO. “We wouldn't have experienced such growth without our loyal customers, and we're honored to serve them with ‘Clean Places, Friendly Faces' nationwide.”

    To celebrate achieving the 400-store mark, Love's said it will give customers the chance to win My Love Rewards points, Michelin-brand steer tires and Love's gift cards.

    One hundred My Love Rewards members will win $400 worth of points. Customers may swipe their loyalty cards at any Love's location to find out if they are one of 25 weekly winners selected randomly. My Love Rewards members also may swipe their cards at any Love's store to be entered into a drawing to win one of four sets of the Michelin tires.

    Four $100 Love's gift cards will be awarded to customers who show they're celebrating Love's 400-location milestone by posting to Facebook, Twitter or Instagram using #Loves400.

    So far in 2016, Love's said it has added 37 stores with 2,200 truck parking spaces in 15 states. The company said it expects to achieve its goal of adding 50 new stores by year-end, which would be a record-setting number for Love's.

    “As we've expanded, we've tried to step up our level of overall highway hospitality,” Mr. Love said.

    “In addition to adding more stores, we've also looked at other ways we can help our Customers. That evaluation has resulted in expanding our tire care services, offering factoring services, a growing hotel business and more.”

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