GREENVILLE, S.C. (Nov. 8, 2016) — Michelin North America Inc.'s BFGoodrich Tires brand has partnered with Jeep Jamboree USA to become its exclusive tire partner for 2017.
Jeep Jamboree, a program made up of 30 Jeep driving events across the country, works to encourage Jeep owners to “get the most adventure from their vehicle,” Michelin said. Jeep Jamboree events typically are two-day, family-oriented outings that cater to every level of driving expertise with experienced guides who help navigate and educate participants.
Each event can attract hundreds of Jeep owners, and BFGoodrich Tires representatives will be present at each, detailing the company's off-road product offerings. The firm also said it will activate in a larger way — including offering expert driver instruction — at several events.
“Jeep Jamboree USA is about exposing Jeep owners and families to adventures they may have thought were inaccessible,” said Pearse Umlauf, president and CEO of Jeep Jamboree USA. “The partnership with BFGoodrich Tires has natural synergies with our company.
“BFGoodrich prides itself on decades of creating industry-leading off-road tires to empower drivers to experience their world. This partnership will enable us to reach more people and make significant impacts in the communities where our events are held and stimulate enthusiasm around responsible four-wheel drive adventures across the country.”