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SEMA: 'Bootlegger' takes 'Life is Better' award

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Transamerican Auto Parts, Daystar, Bootlegger, Adler, 4 wheel parts, pro comp,
Tire Business photo by Bruce Davis Transamerican Auto Parts CEO Greg Adler presents the 2016 'Life is Better Off-Road' trophy to Mark Turner of Daystar Products International, who conceived and oversaw the build of the 'Bootlegger,' a moonshiner-inspired take on a 1941 Dodge Powerwagon.

LAS VEGAS (Nov. 7, 2016) — Daystar Products International, a plastics and rubber molder from Phoenix, won Transamerican Auto Parts’ “Life is Better Off-Road” award for its moonshiner-inspired take on a 1941 Dodge Powerwagon dubbed “Bootlegger.”

The firm’s vehicle took the bootlegger theme and ran with it, impressing the judges panel with its creative use of aftermarket parts and a nod to history and a keen eye for design, Transamerican Auto Parts President and CEO Greg Adler said.

“The Bootlegger captures the essence of the Life is Better Off-Road Award for its on and off-road capabilities and customized update of the vintage vehicles associated with bootlegging.”

The Powerwagon’s 416-cubic-inch, 720-hp, supercharged enginer, racing transmission, custom driveshafts and longer leaf springs made it stand out as off-road capable in a field of remarkable entries ranging from Jeep Rubicons to Titan XDs, Transamerican said. The Powerwagon runs on Interco Super Swamper Tires

Transamerican Auto Parts photo Daystar Products International's 'Bootlegger,' a heavily modified 1941 Dodge Powerwagon.

Mark Turner of Daystar Products wanted to employ a bootlegger theme throughout the build, Transamerican said, and chose copper because it was the prime metal commonly used to make bootlegger stills. The engine sports a copper radiator hose and copper air intake while the firewall was changed to copper then covered with dynamite.

Completed in 50 days by a team of Daystar mechanics, the Bootlegger was driven to Tennessee for RockAuto Xtreme Off-Road Adventure (also known as “Whiskey & Wheeling”), then shipped to Alaska where it was driven on a glacier before its appearance at SEMA.

This was the second year for Life is Better Off-Road award, which Mr. Adler said “recognizes the technical achievements and engineering advancements exclusive to the development of aftermarket products for off-road trucks, Jeeps and SUVs. “

Compton, Calif.-based Transamerican Auto Parts — parent of private brand tire and wheel supplier Pro Comp USA, off-road parts retailer 4 Wheel Parts, etc. — said judging criteria include off-road reliability and capability, real-world functionality, quality of craftsmanship and overall vehicle presentation.

The Bootlegger won out over a field of 10 semi-finalists.

The Bootlegger will receive a professional photo shoot and a cover feature and multi-page vehicle spotlight in ORA Magazine, Transamerican said, and will be recognized across the spectrum of Transamerican social media and digital channels, including a promotional email campaign, an invitation to be displayed in feature locations at TAP-sponsored events, tradeshows, Truck & Jeep Fests, along with the benefits of extensive partner media coverage of the award.

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