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November 02, 2016 02:00 AM

AAPEX: Dana takes back exclusive distribution of Victor Reinz gaskets

Tire Business Staff
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    LAS VEGAS (Nov. 2, 2016) — Dana Inc. has regained control of the Victor Reinz gasket portfolio in North America.

    For the past decade, Victor Reinz gaskets were distributed in North America under an exclusive agreement with a third-party. Dana remained involved in manufacturing, product development and technical support throughout this period, the company said, and handled distribution to all other markets outside of North America.

     “This homecoming is significant for Dana, the Victor Reinz brand, our customers, and the aftermarket community,” said Doug Wolma, vice president and general manager of the Dana Aftermarket Group.

    “Dana is the true and original manufacturer of Victor Reinz gaskets, and by returning to our role as direct distributor, Dana is perfectly positioned to more closely connect customers and end-users with engineering and technical experts. We are confident that this will result in outstanding products with exceptional customer service and support.”

    Maumee, Ohio-based Dana said it will initially offer more than 3,300 SKUs in North America, representing 95 percent coverage, by sales volume, for the typical warehouse distributor.

     “Victor Reinz gaskets have been the first choice of global original-equipment engine and vehicle manufacturers for quite some time,” Mr. Wolma said. “The Victor brothers first invented the automotive head gasket in Chicago in 1909.

    “Dana acquired the Victor Gasket Manufacturing Co. in 1966, and we're proud to say we have been carrying on the Victor brothers' legacy of quality ever since. In 1993, we acquired another gasket company, Reinz Dichtungs G.m.b.H., and formed Dana's Victor Reinz brand as we know it today.”

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