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November 02, 2016 02:00 AM

SEMA: Cooper adds 40-inch Discoverer STT Pro size

Tire Business Staff
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    Cooper Tire & Rubber Co. photo
    Cooper Discoverer STT Pro

    LAS VEGAS (Nov. 2, 2016) — Cooper Tire & Rubber Co. has added a size 40X13.50R17 tire to its popular Discoverer STT Pro light truck product line, featured at Cooper's booth (#43019) at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.

    Since being introduced in 2015, the Discoverer STT Pro line has been “winning accolades” from the off-road community for its capabilities, Cooper said. A 40-inch tire has been a sought after size within the community because it provides extra height for clearing obstacles.

    Features of the line include Cooper's Armor-Tek3 construction, designed to add strength to the sidewalls and tread area; mud release dimples and scoops to prevent build-up and improve off-road traction; and a silica-infused tread compound to improve traction in wet conditions.

    “Cooper continuously evaluates industry trends and consumer demand to assure that we are providing product solutions that deliver exceptional value,” said Scott Jamieson, Cooper's director of product management for North America. “We believe the new 40-inch size will allow the Discoverer STT Pro line to reach a larger piece of the growing outdoor enthusiast market.”

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