LAS VEGAS (Nov. 1, 2016) — Continental Tire the Americas L.L.C. and BBS of America Inc. took home best in class honors in this year's Specialty Equipment Market Association (SEMA) New Products Showcase Awards in the tire and wheel categories, respectively.
Conti scored a double in the tire category, taking a first and runner-up placing with its TerrainContact A/T light truck/SUV tire and ExtremeContact Sport UHP car tire, respectively.
Coker Tire Co. was a second runner-up in tires with the Firestone Retro Wide Oval Radial Tire that's debuting at this year's show.
BBS of America won the wheel category with its BBS Forged Magnesium Porsche GT3-RS Wheel.
Ultra Wheel Co. and Radi8 Wheels USA were runner-up honor winners for their WORX Conquest 811 and “r8s5” wheels, respectively.
The awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2017. The winners were selected from among more than 3,000 products entered into 16 different Showcase categories.
Winners were selected based on a variety of factors, including quality, marketability, innovation, technology, consumer appeal, etc., SEMA said.