RANCHO CUCAMONGA, Calif. (Oct. 26, 2016) — Sumitomo Rubber North America has rehired Darren Thomas to be senior vice president, sales and marketing, for Falken Tire Corp.
Mr. Thomas returns to the company where he was vice president of sales and marketing for Falken from 2002 to 2008. He most recently managed Franzen Hill Corp., a petroleum contractor for his family in central California.
Mr. Thomas will be responsible for passenger, light and medium truck tire sales and marketing efforts for the Falken, Ohtsu and private brand categories in the U.S., Canada, Mexico, and the Caribbean. He will report directly to Richard Smallwood, president and CEO.
“I've been looking forward to a return to the tire industry for the past six years. SRI's (Sumitomo Rubber Industries') obvious commitment to make Falken a globally recognized brand through the rapid expansion of OE fitments, a global marketing campaign, and the strongest product line ever, makes my return home to Falken very sweet indeed,” Mr. Thomas said.