BFG extends branding to car mats, etc.

OOLTEWAH, Tenn. (Oct. 26, 2016) — Fans of the BFGoodrich tire brand soon will be able to show their support through a range of BFG-branded automotive accessories.

Michelin Group's BFGoodrich brand is extending its branding into the off-road automotive accessories category, striking a deal with Ooltewah-based Remington Industries Inc. covering vehicle floor protection and interior accessories.

Remington already makes a line of Michelin Edgeliner-branded floor mats, but the partners said the BFG line will be geared specifically toward off-road and outdoor applications.

Remington Industries and BFGoodrich will debut the branded product line at the 2016 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas at Remington's booth, No. 4238.

The mats will be available in stores in 2017, the companies said, and a line of interior accessories is in design for production next year as well.

Tom Norwell, president of international sales and business development for Remington, said BFGoodrich carries “incredible brand equity within the off-roading community and the automotive industry at large.

“We are extremely excited about partnering with them and building a product line that will strengthen their brand and meet their customers' unique needs.”

Remington last year invested in a plant in Chattanooga, Tenn., where it said it intended to "reshore" production of its injection-molded auto accessories back to the U.S. Remington continues to produce at plants in China and Taiwan, a company official said, in addition the U.S., and has yet to determine where it will make the BFG-branded products.

The website for the Michelin Edgeliner products states that they are made in Taiwan.

Remington promotes its floorliner products as being custom-fit vehicle by vehicle using laser measurements.

Remington has offered the Michelin Edgeliner floor protection line since 2013. It's offered in the custom-fit program for light trucks, a trimmable, semi-custom EdgeLiner Trace program and a selection of universal-fit mats.