BETHESDA, Md. (Oct. 14, 2016) — The Car Care Council Women's Board (WB) is rebranding itself “Women in Auto Care,” in conjunction with celerating is 20th anniversary.
The rebranding is intended to reflect the group's growth and help lay the foundation for initiatives being planned to establish the group's “leadership position around the globe.”
The new name, logo and more information will be unveiled at the group's annual press conference on Nov. 1 at the Automotive Aftermarket Parts Exposition in Las Vegas.
“This year has been outstanding, with two successful leadership conferences and our membership, benefits and sponsor partnerships have continued to accelerate,” said Women's Board President Amy Mattinat.
“Since 1996, we have grown from a ‘board' of a selection of elite women professionals to a membership organization of more than 200 auto care professionals dedicated to providing opportunities, education and career leadership to women in the industry.”
This rebranding effort was championed on behalf of the WB by member Lisa Rodriguez, owner of Soaring Marketing L.L.C.
The group's annual meeting will start at 4 p.m. at The Venetian, Casanova Room 505.
For more information, visit the Car Care Council's website.