TreadWright CEO Anthony Showen said in a press release that “sustainability has always been a key element to TreadWright's business strategy. Our customers range from hard-working farmers and ranchers to outdoor and adventure enthusiasts — and the one thing we all share is an appreciation for the beautiful land this country has to offer.
“TreadWright is playing our part to help preserve our environment, and we are honored to receive this award from Business Intelligence Group (BIG).”
“Differentiation is a common theme among many of our winners, and we hope that trend continues,” said Russ Fordyce, BIG's managing director. “Modern companies are now relying on their customers for inspiration and direction to improve and launch new products. We are so proud of all of the winners this year. It is truly a select group.”
BIG's website explains that its Innovation Awards “recognize those organizations and people who bring new ideas to life. Whether that idea is big or small, these ideas change the way we experience the world…. The BIG Innovation Awards recognize every innovation that our judges deem worthy of recognition. Nominations are individually scored by a panel of experts, hand-selected by our advisory panel and employees.”
According to TreadWright, its tires are manufactured with 70 percent recycled content, including premium brand tire casings. “Employing a proven European manufacturing process called remolding, TreadWright uses the same mold cure process as traditional manufacturers of OEM tires. With the same quality, durability and better mileage than similar tires in its class, TreadWright tires are better for your car and better for the environment,” the company said. Each TreadWright-brand tire uses about six gallons of oil compared to 18 gallons for a new tire — which the remolder said is 65 percent less oil than standard tires as well as less energy used in the overall manufacturing process.