COMPTON, Calif. (Oct. 6, 2016) — Transamerican Auto Parts is sponsoring a “Life is Better Off-Road” builder award for the “best-presented, truly off-road-capable truck, Jeep or SUV” on display at this year's Specialty Equipment Market Association (SEMA) Show in Las Vegas.
The Life is Bettter Off-Road award “recognizes the technical achievements and engineering advancements exclusive to the development of aftermarket products for off-road trucks, Jeeps and SUVs,” said Transamerican Auto Parts President and CEO Greg Adler, who noted the off-road performance category is “firmly entrenched” at SEMA.
The award, a custom designed trophy, is open to all off-road vehicle constructors and product manufacturers on display at the SEMA show, Transamerican said, and will be judged by a panel of the off-road industry's leading authorities.