The 2017 Dakar Rally, set to run over two weeks and more than 5,000 miles of rugged Argentinina, Bolivian and Paraguan terrain, rolls off in early January in Asunción, Paraguay. The finish line will be in Buenos Aires.
BFG will support those using its tires through the BFGoodrich Dakar Service Center.
“BFGoodrich has a long-tenured racing heritage, and we're excited to continue our global involvement in racing in the dirt with our official return to the Dakar Rally,” said Michelin and BFGoodrich Motorsport Director Pascal Couasnon.
“Cross-country rally racing is a distinct challenge, and this race features some of the most complex terrains on the planet. As with other forms of racing where BFGoodrich competes, our commitment stays the same in this discipline.
“We continue to use all the technical information we learn in racing laboratories around the world to develop new technology and constantly improve our products while taking on the toughest conditions on Earth.”
The BFG brand will be Michelin's lead brand for the various rally-raid events throughout the year, a spokesman confirmed.
Peugeot recently unveiled its all-new challenger for the Dakar Rally, the all-wheel-drive 3008 DKR tube-chassis racer, while Toyota's designated team, Toyota Gazoo Racing, will field a Toyota Hilux Evo racer.