AKRON (Oct. 4, 2016) — Goodyear wants smarter tires. So it's sending them to Case Western Reserve University.
The Akron tire maker is teaming up with Case Western's Weatherhead School of Management to sponsor a design and innovation competition that the company hopes will "redefine the tire for the Internet of Things."
Dubbed the “Goodyear Innovation Challenge," the competition is inviting teams of four or five business-school graduates, from any school, to participate.
Teams must submit an "intelligent tire business case" by Oct. 10 — following guidelines in Goodyear's design brief, provided online. Then, five teams will be selected to compete in a two-day hackathon at Case Western's center for innovation and entrepreneurship, known as think[box], beginning Nov. 10.