"We're talking (here at MINExpo) about our material-handling product — it's been the core of everything we've got," he continued.
"Now we have this earthmover/OTR product line coming on, and next year the agricultural product line coming, so as a business unit, we're essentially going to triple the number of items that we have and the options we will offer customers. So there's a lot of exciting activity."
Initial reactions from Conti's dealer base to the launch of the new unit has been positive, according to Mr. Rasey. Now being able to get them new product "is really at the core of why Continental came back (into this segment).
“We were out of this space for 10 years and, really, what drew us back in is two things: One was requests from our customers that what they were looking for was another big tire option.
“And secondly, the ability to really start to leverage our technologies,” he said.
“We've come so far from when we were in this business originally to our re-entry now to where we're at now, and starting to talk...about all the exciting things on the forefront and being able to bring new solutions to our customers."
From the dealers' point of view, Mr. Rasey said he thinks "this is something that's exciting for our dealers and distribution base because some of these new technologies — like (Conti's) iTyre — will really be an affordable option for potentially some segments."
Conti's iTyre is tire pressure monitoring system (TPMS) technology that Conti puts in mining and OTR tires rather than on a valve stem, according to a spokesman.
Mr. Rasey said this is important because, for these segments, it has been "difficult to serve them with this kind of solution because most of the previous solutions were geared toward really giant fleets with 240-ton and (larger) trucks.
"So this makes it potentially a much more affordable option for our dealers to present to their customers. It's really kind of a combination of things."