4 Wheel Parts, UTV Underground Garage at super show

COMPTON, Calif. (Sept. 14, 2016) — Off-road parts retailer 4 Wheel Parts' collaboration with UTV Internet portal UTVUnderground will have its official launch at the Sand Sports Super Show, Sept. 16-18 at the Orange County Fair and Events Center in Costa Mesa, Calif.

The company recently announced its alliance with UTVUnderground Garage — a move into the UTV aftermarket that's a natural fit for the off-road retailer, according to 4 Wheel Parts Chief Operating Officer Rich Botello.

“The off-road landscape continues to evolve. Whether they're out on the trail, the dunes or headed out to a favorite hunting or fishing spot, UTVs provide a unique level of accessibility and affordability for consumers with all levels of off-road driving experience.

“We're well-positioned to service these consumers with the infrastructure we've built and the expertise we've acquired over 55 years in the off-road performance and accessory business,” he said.

This infrastructure includes 75 retail and installation locations, e-commerce and mail order services, same-day pick up or next-day delivery and more than $125 million in inventory of products for off-road enthusiasts, the company noted.

Visitors to the Sand Sports Super Show will have the opportunity to visit the new 4 Wheel Parts UTVUnderground Garage display featuring the latest products from:  Rigid Industries; Cagewrx; Walker Evans Racing; Cognito Motorsports; FOX SHOX; SDR Motorsports; Tensor Tires; Method Race Wheels; HCR Racing; Nelson & Nelson; MSA Wheels; EFX Tires; Sand Tires Unlimited; Michelin North America Inc.'s BFGoodrich brand; Factory UTV; King Shocks; PRP Seats; Simpson; K&N Engineering; Racepak; Trinity Racing; HMF; Vision-X; Gorilla Whips; PCI Communications; SSV Works; Mob Armor; Axia Alloys; Assault Industries; Grant Steering Wheels; Motor Master Powersports; and others.

The booth also will showcase four newly built custom vehicles with parts and accessories available through the Garage.

“With these four custom builds, we wanted to illustrate that in addition to finding the latest UTV parts and accessories via 4 Wheel Parts UTVUnderground Garage, you can also drop your UTV off and have it built without the hassle of chasing down parts and installers,” said Joey DiGiovanni, founder and CEO of UTVUnderground.com. “We have now made it easy for UTV enthusiasts to customize their UTVs.”

4 Wheel Parts, UTVUnderground and Polaris RZR are celebrating the launch of the Garage with a kickoff party at the company's booth at 6 p.m. Friday, Sept. 16 that will include free drinks, music, merchandise giveaways and more.