DUBAI, United Arab Emirates (Sept. 12, 2016) — Group Michelin has begun distributing BFGoodrich-brand truck tires to markets in the Middle East and Africa, complementing the Michelin brand throughout the region.
Introducing BFGoodrich-brand truck and bus tires to region will help Michelin “meet the growing needs of local truck and bus customers who demand international quality, reliable and robust tires at an affordable price,” said Shantanu Deshpande, marketing director, truck and bus tires for Michelin Africa, India and the Middle East.
The BFG truck tire portfolio will cover highway, regional and on/off-road applications and will sold through a network of specialized dealers, said Michelin, which handles wholesale distribution through a combination of subsidiary companies and designated independent distributors.
Among the first products offered will be the BFG Route Control and Cross Control for regional/highway and on/off-road applications, respectively.
The Route Control and Cross Control are available in 14 and five sizes, respectively.
The products are manufactured primarily from plants in Europe and Asia, Michelin said.