NASHVILLE, Tenn. (Sept. 12, 2016) — Bridgestone Americas is tapping its official tire status with the National Football League (NFL) and National Hockey League (NHL) for its latest advertising campaign, which promotes the tire maker's Dueler H/L Alenza Plus and Blizzak winter tire lines.
The campaign encompasses two commercials — “Go Long” featuring nine-time Pro Bowl wide receiver Larry Fitzgerald of the Arizona Cardinals and “Ice Cream” with two-time NHL All-Star defenseman P.K. Subban of the Nashville Predators — for the Dueler H/L Alenza Plus and Blizzak lines, respectively.
The commercials seek to pair the athletes' distinctive skills with the performance attributes of the respective tire lines.
“At Bridgestone, we're committed to changing the way drivers think about their tires, which is evident through our award-winning advertising and sports marketing efforts,” said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations.
“Tires are an important safety feature on every vehicle, and we are excited to have Larry and P.K. spotlight the trusted performance of our products in truly unique ways that only these two, world-class athletes can.”
In a commercial titled “Go Long”, Mr. Fitzgerald — who is recognized for his long hair and ability to stretch the field — “goes long” to show the long-lasting durability of the Dueler H/L Alenza Plus tire, which is backed by an 80,000-mile limited treadwear warranty,