SEOUL, South Korea (Aug. 22, 2016) — Nexen Tire Corp. will continue its sports marketing activities for European market this year, including perimeter LED advertising at two clubs in the Italian Serie A and the second season of sponsorship of Manchester City Football Club.
The South Korean tire maker said it will run advertisements during the home matches of S.S.C. Napoli and Torino F.C. of the Italian Serie A football (soccer) league to strengthen competitiveness in the European market. The company's advertisements will be displayed on pitch side LED screens during home matches for the upcoming season.
“Through this screen advertisements of prestigious football clubs that represent Serie A's proud history and name, Nexen Tire is looking forward to reach out to European customers and let them know more about our brand,” Nexen said in a press release.
Moreover, the company also continues its official sponsorship with Manchester City Football Club (MCFC) of the Premier League for the 2016-2017 season. Starting with the 2015-2016 season, The company has been a sponsor of MCFC — which it described as “one of the top flight European football clubs beloved not only in Europe but also around the world.”