CORONA, Calif. (Aug. 18, 2016) — Tire's Warehouse Inc. (TWI) will host a Tire One dealer event in Las Vegas Nov. 2-3 during this year's Specialty Equipment Market Association Show.
TWI said it will invite qualified customers enrolled in the Tire One dealer marketing program to the event at the Paris Las Vegas Hotel and Casino, which will include a tradeshow and a blackjack tournament.
The program will start Nov. 2 with an update meeting and dinner and continue on the 3rd with the tradeshow, featuring Tire One program vendors. Attendees will have a chance to network while learning more about the products and services offered.
A blackjack tournament, also planned for Nov, 3, will allow Tire One dealers to compete to draw for one of three prizes — $1,000 cash, $3,000 cash or Mazda MX-5 sports car, offered in conjunction with Yokohama Tire Corp., an OE supplier for the MX-5. Throughout the event, tire dealers can earn “bust cards” by participating in various promotions. The cards will allow the dealer to stay in the blackjack game in the event of a bust.
“The 2016 Tire One Dealer Event is our way of showing dedication to our Tire One dealers through education, networking, and most importantly, fun,” said Ken Hsu, Director of Marketing for TWI. “The program has been quite a success since its launch in 2015, and we want to continue that momentum as we, and our dealers, continue to grow our businesses together.”
TWI introduced the Tire One program to West Coast dealers in 2015.
More information about TWI's Tire One dealer is available online.