PANAMA CITY, Panama — China's Sailun Group has established a joint venture in Panama City to oversee its Maxam OTR tire brand throughout Latin America.
The joint venture, involving Sailun's Maxam Tire International Ltd. unit and Grupo Sailun Latin America of Miami, is taking over sales and distribution responsibility for the Maxam range throughout Central and South America and the Caribbean, said Milton Lopez, technical director, commercial for the new company, Maxam Tire Latam L.L.C.
Previously, Maxam Tire International handled these responsibilities from its offices in Europe, according to Martin West, managing director of Solihull, England-based Maxam Tire.
“We've found the right partner close to the end-user,” Mr. West said during the recent Latin American & Caribbean Tyre Expo, which took place in Panama City. “We've known Gus (Lima, CEO of Grupo Sailun Latin America) for a long time from the Sailun side.”
Besides the Panama headquarters, Maxam Tire Latam has established offices in Brazil and Chile, Mr. Lopez said.