FAIRLAWN, Ohio — Continental A.G.'s ContiTech division has completed a product changeover to its brand with Applied Mexico S.A. de C.V. and its Rodensa Mexico S.A. de C.V. subsidiary.
ContiTech said it now will be the companies' primary supplier in Mexico for industrial hoses, hydraulics, power transmission belts, and certain other products.
Applied Mexico is one of the largest industrial distribution networks in Mexico, with 22 facilities that provide industrial products for maintenance, repair and operational needs.
“This is a significant achievement for ContiTech,” said Jim Hill, the Fairlawn-based unit's NAFTA CEO. “It will enable us to continue our growth plans and increase our market share in Mexico.
“We value our expanded partnership with Applied. ContiTech and Applied Mexico share a mutual long-term strategy with a focus on aggressive growth.”
Most of the ContiTech products will be manufactured locally in Applied Mexico's Chihuahua, Mexico, plant and will be distributed to Applied Mexico and Rodensa from ContiTech's San Luis Potosi warehouse, Mr. Hill added.
“The changeover to ContiTech will be a positive move for our customers,” said Sergio Nevarez, general director of Applied Mexico. “With most of the ContiTech products sourced locally, product availability will be even better….”