By Stephen Downer, Special to Tire Business
MEXICO CITY — Goodyear cut prices on its tires for light vehicle by at least 35 percent in a two-month promotion across Mexico this summer, while Bridgestone Corp. continued to enjoy the benefits of an electrical substation it opened at its Cuernavaca plant in January.
In every purchase of at least two Goodyear- or Dunlop-brand tires, Akron-based Goodyear offered discounts of at least 35 percent from June 15 through Aug. 15, when the promotion expired.
In addition, buyers received free fitting and balancing of their tires and free access for six months to the company's SOS Goodyear highway assistance program.
For every purchase of four tires, Goodyear threw in two tire services — including one tire rotation service — within the space of a year.
An employee at the Continental de Llantas S.A. de CV dealership in Avenida Plutarco Elías Calles in southern Mexico City told Tire Business by telephone Aug. 11 that the Goodyear promotion had been a great success, although she still had tires in stock.