Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • HUMANITARIAN
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
August 11, 2016 02:00 AM

Kanwar: Europe, branding, retail key to future of Apollo

Crain News Service
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    (Apollo Tyres Ltd. photo)
    Apollo Tyres Chairman Onkar S. Kanwar

    KOCHI, India (Aug. 11, 2016) — Apollo Tyres Ltd. has just completed a “watershed” financial year, chairman Onkar S Kanwar said at the company's 43rd AGM held recentlly in Kochi, in the southern Indian state of Kerala.

    Reviewing the key achievements of the past 12 months up to March 31, the company leader pointed to the launch of Apollo's project to build a new tire plant in Hungary.

    “This is the first time any Indian tire company has set up a greenfield outside of our country,” said Mr. Kanwar, adding that he was confident the first tires would roll out from the Hungarian plant by early 2017.

    Mr. Kanwar then focused on the importance of branding for the Indian tire maker, citing the online “Rock the Road” campaign to promote its European brand Vredestein.

    “Having strong brands and increased product portfolio will help in achieving our objective of profitable and sustainable growth,” the chairman said.

    He also pointed to Apollo's efforts to beef up its retail network and expand its reach in the key European markets — as with the acquisition of Germany-based reifencom GmbH.

    (Apollo Tyres Ltd. photo)

    An Apollo Tyres worker inspects a a tire.

    In India, meanwhile, entry into the two wheeler tires market enhanced Apollo's position as a “full range player,” the chairman continued.

    “With a clear strategy laid out for the next two years including the necessary marketing, advertising and R&D push, I am confident that we will soon be amongst the top three players in the two wheeler segment,” he said.

    Other highlights over the fiscal year, Mr. Kanwar noted, included the launch of a passenger car tire that can run up to 62,137 miles, a foray into the retreading business and a marketing push for the truck bus radial segment.

    “We will continue to invest in our brands, have a sharp focus on technologies and expand into new markets and consolidate and increase existing market shares,” said the Apollo boss.

    And looking forward, Mr. Kanwar said: “The economic revival that is underway in India is an opportunity for us to benefit from all our past investments. The global economic scenario, while not as exciting as India's, still affords a smart and agile player like us many windows to further grow our business profitably.”

    ________________________________________________________________________________________

    This report appeared in European Rubber Journal, a United Kingdom-based sister publication of Tire Business.

    Related Articles
    Ex-Pirelli CEO Gori joins Apollo Tyres
    Apollo adding scooter, M/C tires
    Ex-Goodyear exec Smidlein to lead Apollo N.A.
    North America on Apollo's radar moving forward
    Gori: China should lift duties on EU tires
    Apollo hires Urban to head European sales
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Icahn-owned Auto Plus files for Chapter 11 protection
    2
    Goodyear to trim jobs amid 'uncertain' economic outlook
    3
    Gills Point S acquires Hogan Tires of Maine
    4
    Bridgestone Americas creates corporate philanthropy post
    5
    Truck sector leads U.S. tire market; consumer down
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • HUMANITARIAN
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION