Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • HUMANITARIAN
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
August 11, 2016 02:00 AM

Pennzoil continues entertainment partnership

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    (Garage Sessions video image)
    Drake White is one of the artists participating in Pennzoil's "Garage Sessions" web series. He's shown here strumming a Pennzoil oil-can guitar.

    LOS ANGELES (Aug. 11, 2016) — Royal Dutch/Shell Group's Pennzoil brand has extended its partnership with Live Nation Entertainment — including an original web series showcasing emerging musical artists — for two years.

    The web series, “Garage Sessions,” offers music enthusiasts a chance to hear acoustic performances from some of the industry's rising stars as they perform in a garage setting. Each video is designed to showcase the artist's rich talent and capture themes of pushing limits, chasing innovation and breaking barriers. Each video also highlights the roles music and cars play across the thematic elements.

    Musicians Jon Pardi, Son Little, LOCASH, Drake White and A Thousand Horses will participate in “Garage Sessions.” One more artist will be added to the lineup and will be announced this fall, Pennzoil said.

    In addition to connecting fans to the music they love on a digital platform, Pennzoil will offer a fan-facing promotion that awards one winner with a VIP flyaway experience to a Live Nation concert of their choice.

    As part of the partnership with Live Nation, Pennzoil will be the exclusive lubricant product category sponsor of eight Live Nation Amphitheater venues:

    • PNC Music Pavilion — Charlotte, N.C.
    • Irvine Meadows — Los Angeles
    • Hollywood Casino Amphitheater — Chicago
    • BB&T Pavilion — Philadelphia
    • Shoreline Amphitheater — San Francisco
    • Gexa Energy Pavilion — Dallas
    • Lakewood Amphitheater — Atlanta
    • Molson Canadian Amphitheater — Toronto

     Meanwhile, Live Nation will create customized, national fly-away promotions for the Pennzoil brand, providing the brand artist experiences with country music favorite, Rascal Flatts which include a VIP acoustic set and band Q&A session.

    According to Pennzoil, the alignment with Rascal Flatts will help with announcing the new Pennzoil relationship with Bridgestone Retail Operations (BSRO). The use of the band's name and likeness will be leveraged through various promotions online and at BSRO, at automotive service centers nationwide and internally drum up excitement among BSRO employees.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Goodyear to trim jobs amid 'uncertain' economic outlook
    2
    Goodyear to upgrade Cooper plant in China
    3
    Executives on the move: Hankook promotes key U.S. positions
    4
    Our View: Early look at tire industry in 2023
    5
    Yokohama secures OE fitments on 2023 Prius models
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • HUMANITARIAN
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION