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August 09, 2016 02:00 AM

Legoland resort to unveil life-size Lego Mustang

Tire Business Staff
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    PENSACOLA, Fla. (Aug. 9, 2016) — Legoland Florida Resort is planning to unveil an all-Lego 1:1 replica of Ford's iconic “1964½” Mustang coupe during the Mustang Club of America's (MCA) 40th anniversary celebration.

    Built brick by brick at Lego Group's U.S. headquarters in Enfield, Conn., the life-size model will make its debut at the Indianapolis Motor Speedway on Sept. 1.

    “We're delighted to show off our version of an American classic during MCA's 40th anniversary celebration,” said Chloé Boehm, public relations executive at Legoland Florida Resort. “We can't think of a more perfect place to reintroduce the car that redefined cool in a fun, creative way.”

    Partnering with long-time sponsor Southern Ford Dealers, the resort — which describes itself as “the ultimate interactive Lego destination for children ages 2-12 — said it wanted to build a life-size Ford vehicle that would resonate with guests of all ages. The ‘64½ Mustang was created with thousands of colorful Lego bricks by a team of veteran master model builders. Promoters said the “stunning model re-creates the first Ford Mustang, which debuted at the New York World's Fair on April 17, 1964.”

    MCA President Jeff Mays called it “an honor to partner with Legoland Florida Resort to unveil the ‘1964½' Lego Mustang over Labor Day weekend, The Ford Mustang and Lego toys are classic American icons that appeal to enthusiasts of all ages.

    “We look forward to a fun-filled weekend and helping the resort kick off the Lego Mustang's publicity tour at the MCA 40th anniversary celebration.”

    The vehicle — towed in a see-through trailer decorated with colorful Lego graphics — is slated to participate in MCA's Mustang Parade at Indianapolis Motor Speedway on Friday, Sept. 2. The event also will feature Mustangs and MCA clubs from around the globe in an attempt to break the record for the world's longest Ford Mustang parade.

    After its initial appearance in Indianapolis, the Lego Mustang will make several stops around the country before arriving at the kid-sized Ford Driving School attraction at Legoland Florida Resort in Winter Haven, Fla., where it will remain on permanent display.

    More information about the Lego Mustang is on the resort's official blog. Its progress through social media also can be followed via hashtag #BrickPony.

    To keep abreast of details as they continue to be finalized for the event, check the event-specific website or the MCA's website.

    The MCA is a nonprofit organization “dedicated to the preservation, care, history and enjoyment of all model years of Mustang, Shelby, Boss, Saleen, Roush, SVT Cobra, Steeda and McLaren.” Its membership includes enthusiasts throughout the U.S., Canada and worldwide through more than 190 regional clubs.

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