BETHESDA, Md. (Aug. 5, 2016) — The Auto Care Association (ASA) has completed the final phase of its internal rebranding.
The effort brings 11 distinct communities representing various segments and professional groups within the industry under the association umbrella. The segment communities are:
The restructuring and rebranding allows for consistency across all platforms with similarities in logos, fonts, colors and taglines, according to Bill Harvey, the ACA's president and CEO. Each segment's mission statement also mirrors that of the Bethesda-based association, helping to minimize confusion about the scope of the industry and allowing ACA to expand its profile.
“Our segment communities provide the framework that supports the association — the mothership,” Mr. Hanvey said. “Now each of these communities displays a brand aesthetic and cohesion that offers a clear visual.”
More information about the individual communities under the ACA umbrella is available on the ACA's website.
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