LONDON (Aug. 3, 2016) — Goodyear and the London School of Economics and Political Science (LSE) have launched a pan-European research project to investigate the attitudes and readiness of drivers to share the road with autonomous vehicles.
The research will capture driver opinions from 11 European countries through surveys and focus groups as part of Akron-based Goodyear's “ThinkGoodMobility” a content and knowledge platform focusing on smart, safe and sustainable future mobility.
“Self-driving cars are being designed to predictably adhere to the rules of the road, but less predictable is how human drivers may interact with computer drivers,” said Olivier Rousseau, vice president of Goodyear's consumer tire business in Europe, the Middle East and Africa.
“Our latest collaboration with the LSE will explore this changing driving environment as autonomous vehicles and driver assist technologies continue to become more common.”