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August 03, 2016 02:00 AM

Fall Service-EDU training courses set

Tire Business Staff
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    SAN RAFAEL, Calif. (Aug. 3, 2016) — The Marx Group has scheduled three two-day Service-EDU advanced automotive training courses for technicians this October and November.

    The courses will take place in the greater Chicago, Los Angeles and Charlotte, N.C., metro areas.

    Donny Seyfer, co-owner of Seyfer Automotive Inc. in Wheat Ridge, Colo., will provide the keynote address — “Defining the Connected Car” — for training events scheduled Oct. 7-8 at the Universal Technical Institute (UTI) campus in Lisle, Ill., and Oct. 21-22 at the UTI campus in Mooresville, N.C.

    Sarah Burgess, driver and owner of BMI Racing, will provide the keynote address for a third event Nov. 18-19 at the UTI campus in Rancho Cucamonga, Calif.

    (BMI Racing Facebook page photo)

    Sara Burgess

    Ms. Burgess, who is competing as the first female in the Pro Lite class of the Lucas Oil Off Road Racing Series, will address the topic, “Women in the Driver's Seat.” Her presentation is meant to help automotive repair shop owners and technicians understand the critical importance of improving the way they communicate with women, according to The Marx Group.

    Each of the three events will begin with a Friday night keynote address, along with dinner, orientation and networking from 6 to 8 p.m. Training courses are scheduled to take place from 8 a.m. to 5:30 p.m. Saturdays and are taught by trainers from Gates Corp., Mahle Industries Inc. and NGK Spark Plugs (U.S.A.) Inc.

    The Marx Group said each manufacturer's training course is focused on their area of expertise in product categories such as accessory belt drive systems (ABDS), coolant systems, engine components, filtration, ignition system, thermal, timing belt systems and tools and equipment.

    Registration for each event is $49 per person and includes the training courses, Friday dinner, Saturday breakfast and lunch and opportunities to win raffle prizes. To register, visit the Service-EDU website.

    The Marx Group is a team of aftermarket experts with more than 31 years of experience in developing marketing and other programs for suppliers. Service-EDU is a joint industry training program sponsored by automotive parts manufacturers Gates, Mahle and NGK Spark Plugs.

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