Along with many first to market product reviews and significant manufacturer engagement, UTVUnderground has established itself as the leading influencer in the continually expanding UTV marketplace.”
Joey DiGiovanni, founder and CEO of UTVUnderground, noted that “there are millions of UTV enthusiasts looking for information and products every day and we are inundated with inquiries from people looking to purchase the products we feature on UTVUnderground.com.”
4 Wheel Parts' sales and distribution of UTV performance parts and accessories will, according to the company, provide consumers with the opportunity to shop by phone, in-store and online.
Retail sales and installations of UTV products will first be introduced to select Southern California, Nevada and Arizona 4 Wheel Parts locations, with all 75 stores nationwide subsequently getting retrofitted with UTV-focused displays and in-store inventory.
“In addition to numerous customers inquiring about UTV products, many of our suppliers are adding UTV parts and accessories to their existing lineups. Having over 55 years of experience servicing the off-road enthusiast, it is a natural fit for 4 Wheel Parts to expand into this category,” Mr. Botello added.
“This partnership with 4 Wheel Parts allows us to complete the circle and sell directly to customers with a combination of 4 Wheel Parts brick and mortar retail infrastructure and a significant online presence. Our goal will be to create an exceptional retail experience. After all, we are selling this exciting lifestyle,” Mr. DiGiovanni said.
Spearheaded by motorsports content powerhouse Mad Media — the creators of the Polaris XP1K viral video series franchise that has collected over 24 million views — UTVUnderground and 4 Wheel Parts will collaborate on what 4 Wheel Parts called “an aggressive marketing program designed to introduce UTV enthusiasts to 4 Wheel Parts and UTVUnderground Garage through unique, compelling content.”
“We have a proven history of creating some of the most engaging content in the off-road and UTV industry,” Mad Media CEO Matt Martelli said. “We will be launching an aggressive content plan that includes a television package, online video and photography as well as editorial content.
“It's a new way to entertain, inform and sell to UTV enthusiasts along with mainstream consumers. We are just barely scratching the surface in the UTV aftermarket. This partnership with 4 Wheel Parts will radically evolve mainstream UTV retail targeting.”
UTV enthusiasts will have their first opportunity to see elements of this partnership at the official unveiling of the 4 Wheel Parts/UTVUnderground Garage on Friday, Sept. 16 at the Sand Sports Expo in Costa Mesa, Calif. Visitors to the 4 Wheel Parts/UTVUnderground Garage display at the show will have an opportunity to check out several UTV builds, purchase accessories from some of the best-known brands in the industry and enter to win a new 2016 Polaris RZR 1000, 4 Wheel Parts said.
The company's 75 locations nationwide sell off-road tires, wheels, suspension products and accessories.
San Diego-based Mad Media is a marketing and creative agency that since 1995 has produced major commercial, television, online content and viral film projects such as the Gymkhana Series and XP1K Series. It is the owner of the Mint 400 off-road race and UTV World Championship off-road race.