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July 29, 2016 02:00 AM

TBC opens 24th NTB in S.C.

Tire Business Staff
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    NTB Tire & Sevice Center's Myrtle Beach location.

    MYRTLE BEACH, S.C. (July 29, 2016) — TBC Corp. has opened an NTB Tire & Service Center in Myrtle Beach, its first in the Atlantic Seaboard community and 24th in South Carolina.

    The store, a greenfield construction along South Carolina Highway 501, features eight service bays, NTB said. The company did not disclose its investment in the new store.

    TBC enhanced the NTB brand in the Carolinas over the past several months, rebranding 29 Merchant's Tire & Auto Centers stores in North and South Carolina to NTB identity.

    The rebranding initiative included refreshing the stores' exterior, redesigning their interiors and promoting the change via a “New Name, Same Great Service” integrated marketing plan, TBC said.

    In 2015 TBC converted 64 Tire Kingdom-branded retail stores in six states outside of Florida — including South Carolina — to the NTB brand.

    TBC now operates more than 480 NTB retail stores throughout 26 states.

    This is NTB's first store in Myrtle Beach, although there are two others — in Little River and Murrels Inlet, S.C. — within 20 miles north and south of Myrtle Beach along U.S. Highway 17 along the Atlantic Coast.

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