Pirelli Tire North America Inc.'s P Zero World is a premium single-brand retail store in Los Angeles that will serve as a pilot program as Pirelli considers implementing similar stores in markets with high concentrations of prestige automobiles, such as Dubai, Milan and London.
July 25, 2016 02:00 AM
PHOTOS: Pirelli debuts P-Zero World in L.A.
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Dave Anderson
A rotation of supercars will share space with Pirelli tires and large video screens mounted on clean black wall space ay P-Zero World in Los Angeles
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Dave Anderson
A rotation of supercars will share space with Pirelli tires and large video screens mounted on clean black wall space at P-Zero World in Los Angeles.
Share

Dave Anderson
A rotation of supercars will share space with Pirelli tires and large video screens mounted on clean black wall space at P-Zero World in Los Angeles.
Share

Dave Anderson
A rotation of supercars will share space with Pirelli tires and large video screens mounted on clean black wall space at P-Zero World in Los Angeles.
Share

Dave Anderson
A rotation of supercars will share space with Pirelli tires and large video screens mounted on clean black wall space at P-Zero World in Los Angeles.
Share

Dave Anderson
A rotation of supercars will share space with Pirelli tires and large video screens mounted on clean black wall space at P-Zero World in Los Angeles.
Share

Dave Anderson
The service bays at P Zero World feature a Formula 1 motif and the latest in tire and wheel servicing equipment.
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Dave Anderson
The service bays at P Zero World feature a Formula 1 motif and the latest in tire and wheel servicing equipment.
Share

Dave Anderson
The service bays at P Zero World feature a Formula 1 motif and the latest in tire and wheel servicing equipment.
Share

Dave Anderson
The service bays at P Zero World feature a Formula 1 motif and the latest in tire and wheel servicing equipment.
Share

Dave Anderson
P Zero World has been designed to attract the customers at very highest end of the retail performance tire market.
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Dave Anderson
P Zero World has been designed to attract the customers at very highest end of the retail performance tire market.












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