Pirelli Tire North America Inc.'s P Zero World is a premium single-brand retail store in Los Angeles that will serve as a pilot program as Pirelli considers implementing similar stores in markets with high concentrations of prestige automobiles, such as Dubai, Milan and London.
PHOTOS: Pirelli debuts P-Zero World in L.A.
Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].