PANAMA CITY, Panama (July 14, 2016) — China's Sailun Group has established a joint venture in Panama City to oversee its Maxam OTR tire brand throughout Latin America.
The joint venture, involving Sailun's Maxam Tire International Ltd. unit and Grupo Sailun Latin America of Miami, is taking over sales and distribution responsibility for the Maxam range throughout Central and South America and the Caribbean, according to Milton Lopez, technical director, commercial for the new company, Maxam Tire Latam L.L.C.
Previously Maxam Tire International handled these responsibilities from its offices in Europe, according to Martin West, managing director of Solihull, England-based Maxam Tire.
“We've found the right partner close to the end-user,” Mr. West said during the Latin American & Caribbean Tyre Expo, which is going on this week in Panama City. “We've known Gus (Lima, CEO of Grupo Sailun Latin America) for a long time from the Sailun side.”