Bridgestone testing mobile tire unit in Nashville

NASHVILLE Tenn. (July 6, 2016) — Bridgestone Americas' retail business is test-marketing a mobile tire service in Nashville as part of an overall review of its operations and the evolving marketplace.

The service, operating under the Firestone Complete Auto Care banner, allows customers to order tires and have them delivered directly to their home or place of business. Ordering can be done online, by text, email or by phone, Firestone Mobile Tire Manager Scott Cramer told Nashville television station WKRN recently. 

Firestone estimates that changing and balancing a set of tires will take around 30 minutes.

The company is waiving the $80 fee for the service for an undisclosed period.

The service — available in the greater Nashville area only — is based at a Firestone Complete Auto Care store in Brentwood, Tenn., south of Nashville.

Bridgestone has created a dedicated website for the service.

The site shows a photo of an extended wheelbase Mercedes Sprinter Cargo panel van adorned with “Firestone Complete Auto Care Mobile Tire Installation” signage.

The company did not say how many vans it has operating.

Bridgestone is the second tire maker to start testing the mobile tire purchasing/installation route. Michelin North America is test marketing its own version, called “Michelin OnSite,” in the Raleigh/Durham, N.C., area.