CYPRESS, Calif. (June 30, 2016) — Nitto Tire U.S.A. Inc. will be the presenting sponsor of Florida Georgia Line's 2016 Dig Your Roots tour and, as a tie-in, has built a Florida Georgia Line-themed vehicle to introduce its newest light-truck tire, the Ridge Grappler.
Florida Georgia Line became the first Country music act to achieve the Recording Industry Association of America's Diamond certification for its hit song, “Cruise,” which surpassed 10 million copies sold.
“We couldn't be more excited to be the presenting sponsors of Florida Georgia Line's 2016 tour,” said Stephen Leu, brand publishing manager for Nitto Tire. “Country music and trucks go hand-in-hand and we couldn't think of a better way to launch the newest tire in our popular Grappler lineup.”
Nitto's special Florida Georgia Line truck was unveiled at the CMA Fest show in Nashville, Tenn., June 11. The truck will be given away in a contest drawing. Fans can enter the drawing at each of the tour's stops or online for the giveaway at the end of the year.
For more information about the 2016 Dig Your Roots Tour presented by Nitto Tire, visit www.FloridaGeorgiaLine.com. To enter the contest, visit www.nittotire.com/FGL or click on the contest tab on the Nitto Tire Facebook page.