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June 22, 2016 02:00 AM

Cars.com names product officer

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    CHICAGO (June 22, 2016) — Cars.com, an online automotive marketplace, has named Tony Zolla chief product officer, effective immediately.

    He is responsible for defining the company's product strategy for both consumers and customers, overseeing the development and launch of new products while guiding the innovation of existing properties, according to Cars.com. Mr. Zolla reports directly to the CEO and President Alex Vetter and is based at the company's Chicago headquarters.

    “Tony is a widely respected leader in digital commerce who will utilize his broad understanding of consumer and marketplace behavior, coupled with deep technology expertise, to drive our consumer-first approach at Cars.com,” Mr. Vetter said, noting Mr. Zolla's “excellent track record of leading product innovation and creating seamless experiences across web, mobile and retail store channels” while aligning with the firm's multi-channel approach to enable Cars.com to “help consumers win throughout the car ownership lifecycle.”

    Mr. Zolla comes to Cars.com with 18 years of progressive experience building and leading high-performance organizations at top consumer brands. Most recently, he was senior vice president of product and customer experience for the $2 billion retailer Redbox. Prior to that, he served as vice president of digital product management, user experience and technology at Ticketmaster, where he led global ecommerce product management, UX design, product engineering, and technical operations for the company's marketplace offerings. At Ticketmaster he was responsible for strategy and roadmap development for both B2B and B2C products.

    Tony Zolla

    Mr. Zolla holds a master's degree in business administration from Northwestern University's Kellogg School of Management; a master's degree in ecommerce technologies from DePaul University; and a bachelor's degree in information systems from Loyola University Chicago.

    “Cars.com is an innovator in digital automotive marketing that continues to lead the industry as a valuable resource and influencer in the car shopping journey,” Mr. Zolla said in a company press release. “I'm thrilled to be joining the team and look forward to delivering best-in-class experiences to Cars.com consumers and customers that are both fun and engaging.”

    Launched in 1998 and owned by TEGNA Inc., Cars.com offers information from experts and consumers to help car shoppers and owners buy, sell and service their vehicles. The website, which claims more than 30 million monthly visits, offers millions of new and used vehicle listings, expert and consumer reviews, side-by-side comparison, build and price tools, “unbiased editorial content,” service and repair resources, multiple options to sell a vehicle, and other features.

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