LADOUX, France — Group Michelin's Sascar Tecnologia Automotiva subsidiary will roll out its digital fleet management services in Mexico this year as the first step in the business's international expansion.
Michelin expects Sascar — which it acquired in 2014 — to double its net sales by 2020, according to Gilson Santiago, CEO of the São Paulo-based company. Sascar generated sales last year of roughly $80 million.
Among Sascar's products is Sascar Fleet, a truck fleet monitoring service managed 24/7 via computer, tablet or smartphone. Sascar offers monitoring via satellite or cellular communications or a hybrid of both.
Speaking at Michelin's “Investor Day” event in early June at the company's Ladoux technical center complex, Mr. Santiago said the tire maker is strengthening Sascar by leveraging its “deep knowledge” of the respective mobility markets and building “innovative solutions” around Sascar's technology base.
Michelin did not say where else it intends to launch Sascar.
In Brazil, Sascar serves 62,000 customers with 240,000 vehicles, which Michelin said translates into a 23-percent market share.
Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].