The store plans to run all cars brought in for service, even those just for an oil change, through the Quick Check in order to give every customer a snapshot of his or her car's health. The Quick Check provides data on alignment, tire treadlife, battery health, etc.
The company is dedicating two of the store's 10 service bays to quick lube services. One bay has a lift with 16,000-pound lifting capacity for heavier vehicles.
The company declined to disclose what is spent to renovate the location to the new-look design.
Goodyear's goal at the new store will be to provide customers an update on the status of their car every 20 minutes, Mr. Thomas said. The company eventually will extend this service to texts and/or emails, a service that's seen as especially engaging for customers at mall locations, where they tend to use the time to do other shopping.
The store also offers:
- complimentary shuttle service;
- a separate kids' room;
- free internet access;
- loaner IPads for customers;
- complimentary fresh-brewed single-serve coffee and bottled water.
“Our goal is to deliver a high quality, consistent experience while respecting the customers' time and treating them fairly,” Mr. Thomas said, noting the company wants to stress gaining customers' trust in order to gain their repeat business for any of the services offered.
The Summit Mall store also has a training room, where Goodyear plans to bring in staff from other locations from time to time for training.
Goodyear does not consider the Summit Mall a “prototype” for future Goodyear Auto Service Center locations, Mr. Thomas said, but instead it's a test-bed for concepts, many of which likely will be adopted in new or remodeled stores.