HANOVER, Germany (June 15, 2016) — Continental A.G. has identified a site just east of central Hanover as the preferred location for its future headquarters, and has opened negotiations with city officials on acquiring the land.
Conti is looking at two plots of land, one north and one south of Hans-Boeckler-Allee, near the city's iconic “Pferdeturm,” a 14th century watch tower that once was part of the city's wall. Pferdeturm means “horse tower,” which complements Continental's prancing horse corporate symbol.
The plots cover a combined area of nearly 405,000 square feet; Conti said it plans to link the two plots structurally should the headquarters be built there.