SEOUL, South Korea (June 7, 2016) — For the second consecutive year Nexen Tire Corp. is continuing its official sponsorship of the “MercedesCup,” an ATP World Tour 250 series tournament.
The deal is part of a premium sponsorship agreement the South Korea-based tire maker signed in 2015.
“With the continued sponsorship of the MercedesCup, one of the world's most popular sporting events, we look forward to delivering and building a dynamic brand image of Nexen Tire in the global market,” the company said in a press release. “We will be continuing to provide opportunities for sports fans worldwide to learn about Nexen Tire through various sports marketing activities in the future.”