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June 03, 2016 02:00 AM

Webinar to focus on data analytics

Tire Business Staff
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    EDWARDS, Mo. (June 1, 2016) — The Automotive Communications Council (ACC), an organization for marketing and communications professionals in the auto care industry, will host a free webinar on marketing analytics.

    The webinar will be held at 2 p.m. EDT, July 13, and is open to anyone involved in the automotive industry.

    The session, “The Data Rush, Mining Gold from Mountains of Marketing Data,” will present insights into using metrics to deliver real business value.

    “Data and analytics are extremely powerful, but with all things trending high, not all that glitters is gold,” said Al Haberstroh, chair of the ACC's analytics track. “With mountains of marketing data available, how do you focus on actionable information that really matters? This webinar will address critical topics related to marketing analytics and identify the difference between what is important and what is fool's gold.”

    The webinar will be conducted by Craig Jackson and Jeff Peake, specialists in marketing analytics, business intelligence and enterprise design.

    The webinar is the third ACC has hosted since it launched its educational webinar series last December. The ACC webinar series is designed to deliver content geared towards helping marketing communications professionals further their professional development.

    To register for the free one-hour event, visit www.acc-online.org.

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